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LABS

Learn how to adapt your craft in the vertical space. 

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PANELS & CONVERSATIONS

Hear about the industry trends and success stories from the industry insiders 

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PITCHING

Pitch for finalists of VertIGo Vertical Pitch Competition (scripts & proof of concept)

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NETWORKING

Daily industry happy hours, featuring VertIGo Vertical Mixers.

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VIP EVENTS

VIP Brunches with producers and creators, VIP Master Classes on virtual production.

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APOLLO AWARDS

First-ever industry awards gala.

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Detailed Programming

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LABS
Adapt your craft to verticals

1)  Writing Lab
Tools of vertical structure
Understanding the Mechanics of Verticals
Developing Vertical Drama From Scratch
Psychology of Cliffhanger
Understanding your Audience
Measure the engagement of your script with AI

2) Directing Lab
Being ready for everything: secrets of vertical preproductions
Understanding the Mechanics of Verticals
Horizontals vs verticals: what’s different and how to navigate it
Directing your story. Directing a hit.

3) Acting Lab
Auditioning for verticals, craft of self-tapes
Discovering talent
Securing an agent
How to get casted into verticals?
Outgrowing verticals

4) Producing Lab
Securing a location
I want to produce a vertical: what's next?
Workflow of Vertical Production
Scaling vertical production for apps
From indie to Verticals
5) Cinematography Lab
Vertical shoot vs Traditional one. Secrets of light and composition
Challenges and opportunities of vertical frame

6) Intimacy Coordination Lab
Approaching intimacy scenes in verticals

7) Stunt Coordination Lab
Most common stunts in verticals

8) GenAI Lab
How to make your first AI Vertical
AI Experiments
Increase Production quality of your vertical with AI


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PANELS
Learn industry trends and success stories from the industry insiders 

1) Vertical Evolution: 2023-2026 years
2) Verticals in LA: to go or to stay?
3) IP in Verticals
4) Business of Vertical Dramas
5) What it takes to make a Vertical Hit?
6) Will brands save Vertical Dramas?
7) Future of Vertical Filmmaking is Indie?
8) Verticals around the Globe
9) Verticals and Horizontals - where's the edge now?

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VIP EVENTS
VIP brunches for top networking

1) Producer's Brunch
2) Creators' Brunch
3) VIP Connect
4) First-ever VIP Master Class on Virtual Production from LUX Studios
      - Virtual Production for Vertical Producers - VP for VIP VPs
      - Vertical Hero Shots with Unreal Engine and Mosys Camera Tracking
      - Virtual Car Process  
      

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CONVERSATIONS
Sharing inspiring success stories

1) From Netflix feature to Verticals
2) Writing a hit
3) AMO Pictures: scaling global production - case study
4) How to protect your IP: legal perspective
5) Getting into the vertical space: a fan's journey
6) From acting to casting to establishing the company

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3 VIP MasterClasses on Virtual Production

LUX-XR, the virtual production division of Lux Angeles Studios, bringing their stage, their technology, and their team to the market, giving attendees direct
access to the people who live and breathe virtual production every day.

From hands-on demonstrations to expert-led sessions, this is a rare opportunity to get inside the world of LED volume filmmaking and learn what it can do for your next project.

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#1: Virtual Production for Vertical Producers

Presented by Aedan McHugh, Operations Manager — Lux Angeles Studios Virtual Production Stage

The way stories are made is changing and vertical filmmakers are uniquely positioned to take advantage of it. This session is a ground-level introduction to virtual production on an LED volume: what it is, what it can do, and whether it belongs in your next project.

Aedan McHugh, Producer and Ops Manager for Lux Angeles Studios' virtual production stage, will walk you through the why - the creative and logistical reasons filmmakers are turning to LED volumes instead of practical locations or green screen. The when - the types of projects, scenes, and budgets where virtual production makes sense (and where it doesn't). And the how - a live demonstration with three cameras, each framed independently on the same LED wall, showing how a single volume stage can become multiple worlds in a single shoot day.

Whether you're producing your first vertical drama or looking to elevate your production value,
this session will give you a clear-eyed look at what LED volume technology can - and can't - do for your project. No hype. Just tools, decisions, and real creative opportunities.


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#2: Vertical Hero Shots with Unreal Engine and Mosys Camera Tracking

Presented by Robert Reber, Virtual Production Supervisor and Unreal Artist

Master the Vertical Frame. Command the LED Wall.

At Lux Angeles Studios, we're bringing the future of vertical storytelling to the Vertical Drama
Market - and we want you in the room.

In this hands-on session, you'll watch a live virtual production pipeline come to life: a Mo-Sys
tracked camera talking directly to Unreal Engine, painting a cinematic 9:16 hero shot across a
full LED wall in real time. Not theory. Not slides. The actual thing.

You'll learn how lens choice, camera height, and subject placement transform an ordinary frame into something that stops a scroll dead in its tracks. You'll spot the difference between a shot that feels powerful and one that just feels... off - and more importantly, you'll know why.
From blocking your first vertical move in Sequencer to reading live tracking data on set, this is
where technical craft meets creative instinct.

Vertical is no longer a compromise. At Lux Angeles Studios, it's the whole point.

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#3: No Roads Required: Car Process on an LED Volume

Presented by Jason Cowan, Director of Photography

On-location car process is one of the most variable, logistically demanding shoots in any
production - weather, traffic, permits, safety, and the unforgiving pace of a vertical production
day leave little room for error. This session explores why the LED volume is changing that.

DoP Jason Cowan walks through the craft and the case for bringing car process onto a volume
stage - how controlled lighting environments, repeatable backgrounds, and the elimination of
location variables give filmmakers something rare: creative freedom on a tight schedule. More
than a technical workaround, this is about what becomes possible when the unpredictability is
removed and the story takes the wheel.

Through live demonstration, Jason will show how an LED volume doesn't just replicate the look
of on-location car process: it elevates it. Sharper creative control. Safer sets. And production
days that actually run the way you planned them.

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Pitch competition

Want to get your vertical drama out there? That's your chance to pitch your script/proof of concept in front of industry executives!

Submit on FilmFreeway

Testimonials from the first edition

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Matt Macedo,
Vertical Director

It was an incredible experience networking with so many talented creators and industry leaders, but what meant the most was meeting fans in person. I’m truly grateful for every conversation and connection.”

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Rachel Zilberg,
Lead Writer | Shorts

“While connecting with talented creatives from all aspects of vertical production, I was struck by the atmosphere of inspiration and excitement in every panel and hallway conversation. The collective sense of "we are building something new" revitalized my approach to my own projects.”

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Jay Blumenfield,
CEO | The Jay & Tony Show Productions

“Attending and speaking at the 1st LA Vertical Market takeaways... There might be hope for Hollywood. Reminds me of the first time I heard the Clash and realized I was not alone.”

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Anina Net, CEO | 360Fashion Network

“First of all, a big hats off to Dana... Everyone is doing real projects, they are excited about the market, they’re innovative, and they’re great people. Everyone is super friendly, everyone is moving and shaking, and everyone is helping everybody else.”

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Brandan Dennehy,
Head of Content & Strategy | Ex VP Pocket FM

“This is the first event that truly coalesced the Vertical Drama community in the US, which is a huge step forward for everyone."

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Lily Darragh Harty,
Director of Physical production | Inkitt | CandyJar

“Had the privilege of speaking at the very first LA Vertical Drama Market last week! Grateful to Dana Protsyshak for organizing such a groundbreaking event and inviting me to share my perspective on how we’re elevating vertical content at CandyJar and Inkitt.”

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